A digital platform to assert the brand positioning

TOLLENS’ new platform is centred on its brand and aims to consolidate its positioning and to create a continuity between the brand, its clients and its stores. It replaces seven existing sites.


The new TOLLENS platform clarifies the presentation of its online product ranges and allows easy site navigation for each category of customers (professionals, individuals and consultants).

Tollens in a few words

The Tollens group is a manufacturer and distributor of paint and one of Europe’s leading distributors of paint and decoration products.


The Tollens brand was established in 1748 and is the oldest brand of paint still in activity on the European market. It sets the gold standard for technical quality and aesthetics.

  • 300

    millions euros revenue


  • 1300



  • 165

    point of sales in France


A cutting-edge graphic identity

  • Image first: more immersive, elegant and powerful pages that make content pop out.
  • Long scrolling to extend positive visitor engagement.
  • Flat style: key requirements of lightness, speed, readability, accessibility, and mobility linked to today’s digital uses.

A digital platform set up with the long term in mind

Project phase in "continuous integration" mode to make any necessary adjustments to specifications at the beginning of the sprint without any risks of regressions.


Shedding a light on the product offer

The product catalogue fits ideally the visitor’s journey:

  • fluid access by product type
  • item
  • requirement
  • painting project
  • guide to options.

Each product sheet details precisely its characteristics, technical specifications, product application, tips, complementary products, photos, videos, etc.

Innovative color simulator

Provision of a color simulator to create ultra-realistic simulations based on one’s own photos and choice of colors.

Web-to-store strategy

This strategy aims to encourage individuals to visit Tollens stores to purchase high quality products

  • Creation of a space dedicated to individuals, where an adapted selection of high quality products and services can be found: hues, inspirations, color trends, practical information sheets.

  • Rolling-out web-to-store features to encourage site visitors to go into the stores to finalize their painting project: my selection, reimbursement of samples with in-store purchase, store locator.

  • Setting up a push information strategy, targeted and contextualized for site visitors.

Key figures
  • 2.4M 

    annual visitors

  • 5x

    faster page loading time


  • +700%

    pages viewed per visitor 

Emmanuel Ott
Web Projects Manager

“Our collaboration with Kaliop has been a success, as much in terms of design with an excellent understanding of the brand as with technical know-how and project management.


The Kaliop teams were proactively engaged throughout the duration of the project, whilst respecting challenging timelines.”


Our new site fully meets our expectations and reflects a successful collaboration with Kaliop.



eZ Publish 5 - eZ Flow - eZ find

Key features 

Digital platform - Responsive design - Product Simulator - Photo library