eZ Publish CMS in response to the User Experience approach
eZ Publish natively embedded to a "user experience" approach
- its architecture strictly separating content from presentation makes it a tool ready for mobile, multi-channel and multi-site
- from a functional perspective, powerful building blocks of search (eZ Find), customization of content (eZ Recommendation), advanced management of publishing (eZ Flow) allow for the implementation of advanced marketing strategies.
- its technical performance, proven in high-traffic sites, particularly its architecture and cache management layer, enable to guarantee response times and high availability
Regional multi-site platform aimed at CRT Centre partners
The internet user at the heart of web projects
"73% of e-business websites visitors leave the site after 2 minutes if they do not find what they are searching for. "
"At each step of 100 ms latency, sales decline of 1% on the Amazon website"
"The average bounce rate for all sectors is 60%"
These few data show the importance of the user experience, the main incentive to efficiency of a website, whether it is 'business' or 'cooporate'.
Our choice is clear: User experience is the thread for ergonomic, technical and web design choices in the design stages of web projects with our clients.
Kaliop's user experience is available on many fields:
Effectiveness of ergonomics, ease of understanding contents, fluidity ... The graphic style is a key element of the user experience. Our choice: a clear design, sleek, primarily committed to navigation and content
With nearly 700 million Facebook members, the user experience is necessarily designed in interaction with social networks: being effective relays, they multiply the visibility of your content and generate traffic through the impact of communities.
From the sales catalog to the documentary or publication site, search is an essential tool averaging 30% of users' early searches. eZ Find, building block of the eZ Publish solution, offers advanced features: multi-site indexing, results by relevance, autocomplete, syntactic approximation / suggestions, facet search, search by geographic proximity ....
Offering content to fit the search profile of a user, based on navigation stereotypes from previous internet users, is the power of the eZ Recommendation extension of the eZ Publish solution. Initially exploited for e-business sites to increase the average basket, it increases the page views / visits on publishing sites with high volumes of content
The accessibility of a website naturally improves access for disabled users, but also for all users by allowing better visibility of the site and better logical and functional organization of information.
Amazon, the world's first e-business site has demonstrated: At each step of 100 ms latency, sales declined of 1%. Furthermore, the latency is taken into account in the search engine result page. Kaliop has strong expertise in optimizing the response time for high-traffic sites in eZ Publish.
Whether it is for a business, cooporate or service website, it must be available 24/7, especially during periods of heavy traffic (campaign, e-mailing, strong connection period or season, ...). High availability requires software and host architecture sized to match the level of criticality.
Sites, landing, newsletter, mobile, tablets, ... Your content must be multicast and available on all these channels regardless of the channel selected by the user.
Mobile version, tablet version, mobile application, ...: indispensable support, Kaliop innovates in mobility solutions
Affinity or event sites, website factories ... a multi-site platform allows to multi-broadcast your content, providing a targeted response to specific expectations and needs of users. It also forms a technical and functional base to generate new sites while benefiting from economies of scale.